Efficiency......

Every time I make a phone call to a large company and am greeted by a robot, I am reminded of the fundamental conflict that is at the heart of our current employment crisis. There is a tipping point past which the drive for 'efficiency' is self defeating. There isn't a company on the planet who's primary purpose is "creating jobs" Creating jobs is an unfortunate byproduct, like friction. Unfortunatly creating jobs is also how one creates Consumers aka Buyers. Until we are willing to look at 'creating jobs' as a value in of itself and decide that we're willing to do what's necessary to make it happen, our 'jobless recovery' has all the makings of a new status quo.